When multiple brands are working together, getting motion right isn't easy.

Motion is nothing new in the way that brands behave and has become fundamental to the way many communicate, engage, and stay recognizable. Yet despite this, many brands still treat motion as an add-on ...

The less work required to translate an object, the better. Avoiding sliding friction — a major sinkhole of applied force for motion — is accomplished through rolling. A: Ironically, with increased ...

The use of motion design and animation in brand identities has reached an all-time high. Here, CR looks into what can be achieved by adding movement to projects and what the limitations can be ...