Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

If inclusion is likely already in your organization's core values, how do you map inclusion to your values? Most organizations have three to five core values. Review your core values and see where ...

We live with infrastructure beneath the service: the pipes in the ground, the electrical wiring behind the walls, or the vast digital architecture of modern life. But don’t forget another foundational ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

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Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...