Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...