The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

UFC’s landmark $7.7 billion deal with Paramount is supposed to be a massive boon for the industry. Indeed, there have been some immediate and concrete positives. Let’s look at a pair of long overdue ...

Early Wednesday morning, Warner Bros. Discovery filed a form with the Securities and Exchange Commission outlining why the company ultimately rejected Paramount’s offer to purchase the company in ...

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...

Paramount wants Warner Bros. Discovery and isn’t going away without a fight. But WBD says Paramount’s recent splurge on sports rights undercuts its efforts to buy the TNT Sports parent and makes ...

This group has done that and there’s something special about who they are and where they’re headed," Michigan basketball coach Dusty May said.

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

EXCLUSIVE: The University of Michigan Wolverines and the University of Kansas Jayhawks are the subject of a new docuseries coming to Paramount+. The streamer has ordered Made For March, a four-part ...