My gender, my race, my height, my role as a mother—all of these can lead to assumptions before I’ve introduced myself. But instead of letting these attributes speak for me, I’ve used my personal brand ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities. A strong ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

If you're not the influencer, you have to hire the influencers. If you don't have a personal brand, you have to pay for the personal brands. If you're not the talent, you have to find the talent. But ...