Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

Overall, Sarah Shim – founder of personal color analysis and styling studio Yoni Color Studio in Los Angeles – says that a spring color palette consists of soft and sunny pastels, vibrant tropical ...

While many people dive into the depths of their personalities through their zodiac signs and birth charts, did you know you can also learn a lot about who you are with a color? One trend that pops up ...

I went for the TikTok-viral personal color analysis in South Korea. It cost $75, and involved finding what colors suit my complexion best. Although finding out I'm a "summer pale" was enlightening, I ...