How do you sell your story to an entirely new audience who does not even know you exist? Here are five persuasive sales copy tactics and why they work. How do you sell something to someone who isn’t ...

The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it ...

Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing page of your website. It can make your direct mail campaign more ...

Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, ...

While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding, is there something else that is essential to the ...

In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

Writing copy that will effectively influence readers is both an art and a science. Mastering the artistic aspects means honing one’s craft to ensure a level of originality and creativity that will ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value ...