Mobile marketing platform AppLovin has acquired app header bidding solution MAX Inc for an undisclosed sum. MAX provides a platform for advertisers to bid on a publisher’s catalogue. As part of the ...
In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...
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