Peter Weedfald is the Senior Vice President of Sales and Marketing for SHARP Home Appliances and author of Green Reign Leadership. There are and continue to be a multitude of excellent articles, ...

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target ...

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? What kind of potato chip would you create, and what would you ...

Opinions expressed by Entrepreneur contributors are their own. Curiosity and innovation are the two most prominent characteristics of inventors and change-makers. A craving to understand the mechanics ...

The best actors, directors and screenwriters receive Oscars; the top scientists, Nobel Prizes. Society doles out a multitude of awards every year to celebrate the creative achievements of individuals.

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? This was the task that marketing professors Kelly Herd ...