"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

Understand your customers’ emotional motivations beyond mere utility when positioning your product. Be mindful of how pricing impacts consumer perceptions of quality. A significantly low price point ...