KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line ...

Nearly a year and a half since COVID-19 concerns shuttered in-store sampling of food and drinks in grocery, the offering is beginning to make a comeback—and to the delight of shoppers. Eight in 10 ...

AUSTIN, Texas--(BUSINESS WIRE)--Upshop, a leading store operations technology provider, and Swish Brand Experiences, the data-led, programmatic, Sponsored Product Sampling platform, announced today a ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Enjoy Life Foods has packed up a yellow school bus and is on the road with a sampling tour to introduce families to its allergy-friendly foods that work well for school lunches and snacks. Enjoy Life ...

Swagata Sarangi is Co-Founder, Smytten. A consumable product’s unique taste, smell, look, or feel makes it special. This is precisely why product sampling has remained a tried and tested marketing ...