Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

Most product messaging fails because it tries to do too much — cramming in features, overexplaining and hoping something sticks. But customers don't just care about your features — they care about ...

With the rise of microservices and distributed architectures, "event-driven" design has moved from niche to mainstream in the .NET world. At the heart of this trend is messaging -- the glue that lets ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.