SYRACUSE, N.Y. — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

Good decision making is an art form that is scarce in many organizations. This is evident in a recent study from McKinsey, which indicated that only 20% of organizations “excel at decision making.” ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...