Why are we investing more in marketing and getting less impact? This question is being discussed in boardrooms, and it's no ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. Mentioning AI in product descriptions ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

Despite global trade tensions, a new study finds "Made in USA" remains strong and is associated with high quality. Consumers worldwide, except in China, prefer American-made goods over Chinese. And ...

Purchase intent--a customer's stated interest in buying a product--rose 11% to 52% among consumers who attended brand-sponsored events, including sports championships, walkathons and theme parks, ...