Binet & Field's analysis shows it clearly: campaigns measured over 6 months appear to favor activation, but measured over 3 years, the optimal balance shifts dramatically to 60% brand building. We're ...

Full-cycle marketing agency mr.Booster has won the Best Marketing Campaign 2026 award at SiGMA Eurasia 2026, one of the region's key events for the global digital entertainment community. The award ...

Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk Evertune launches AI Retargeting through partnerships with Index Exchange and The Trade Desk, enabling ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Over the last two years at Software Advice, we’ve experimented extensively with site retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

When was the last time you received a media RFP that said, “Put together the best overall marketing plan that you can for brand X”? I’ve seen hundreds of RFPs to date and none have asked anything ...