So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

German-based SAP has entered into an agreement to acquire Hybris, a Switzerland-based e-commerce solutions provider, the companies announced today. Financial terms of the deal, which is expected to ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

BOSTON--(BUSINESS WIRE)--Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution. Designed to ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

Responsible use of data, efficient service and the occasional freebie are the best ways for brands to keep customers happy. SAP Hybris’ ‘Consumer Insight’ survey results reveal 61% of respondents say ...

Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as ...