In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Alternative text, often called "alt text," is a text description used for non-text elements, such as images, to convey the same information to users who may not be able to see the visual content. This ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

One of the most powerful ways we can improve the accessibility of our website is the creation of alternative text for images. Alternative text, or alt text, is a concise text description conveying the ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

Twitter has had the ability to add alt text to your images for years, but if you don’t use a screen reader, you probably weren’t able to read what anybody else’s alt text says. Recently, though, the ...

Writing alt text can feel like a chore for those with a heavy workload. And yet alt text is necessary for SEO and accessibility. An alt text generator is a great option for those with high or complex ...

Want to make your social profiles accessible, too? Don't forget about the memes. Credit: Shutterstock / Photo Melon, Antonio Guillem The meme economy rarely falters, and as the impetus for much of our ...