Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...

Summary: In our latest webinar, we showed how Lighthouse AI Search turns massive datasets into fast, accurate answers. Here are the top 10 audience questions—and expert responses—you won’t want to ...

Search is shifting in ways that go beyond traditional rankings. Answer engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are becoming part of everyday search journeys, changing how ...

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility and attribution. You now have to think beyond rankings and ...

SEO is all about optimizing for, well, search. In 2018, I defined SEO as: In 2025 (and beyond), we can define search, answer, and assistive engine optimization as The aim is the same – get the ...