Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...