Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...

Salesforce Service Cloud is our pick for the best call center software for businesses aiming to improve customer service. When connected to a CRM (especially Salesforce's), this feature-packed tool ...

The Einstein GPT AI can summarize reports and guide customers to service their own equipment on the Field Service mobile app. Salesforce’s Einstein GPT and Data Cloud are now available in beta in the ...

‘We are embracing partners—large global SIs to regional partners to small partners—everybody that the customers are used to. Our team will be working with them jointly as we go winning one deal at a ...

At first glance, Salesforce's $1.35 billion acquisition of ClickSoftware seems just like any other. Through the deal, the CRM giant gets to expand its reach in the fast-growing field service ...