The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
Lego unveils Smart Bricks at CES 2026, blending sound, light and motion into classic playsets. While the company calls it a major innovation, child play experts warn it could challenge ...