Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel changed its logo. Backlash was swift. Customers complained, social media lit up, the brand doubled down, and even President Donald Trump weighed in. Soon after, the brand reversed ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...