Walmart, synonymous with bulk buys and everyday low prices, has decided its time for a facelift in over a decade. The retail giant, recognized globally for its sprawling stores and iconic yellow spark ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

Walmart has complained that Kanye West’s new Yeezy LLC logo looks too much like its own spark logo. The rapper’s company filed a trademark application for its new logo — which is made up of eight ...

Walmart and Yeezy, Kanye West’s fashion label, are enmeshed in a legal battle over a logo. In 2007, Walmart debuted its now-famous ubiquitous logo that looks like a spark, with six lines emanating ...

Kanye West has inadvertently entered into a trademark war with Walmart over logo similarities. Walmart filed a complaint with the US Patent and Trademark Office on April 21 after Kanye West's Yeezy ...

Walmart first used its spark logo in the fall of 2007. Since then, the retailer has deployed it across its sprawling business, from healthcare clinics to installment finance services to drive-in movie ...