"Ball fitting" has become a bigger part of golf's vernacular, and in 2016, most players know that using the right ball for their swing can actually make a difference. For Bridgestone Golf, the concept ...

More than ever, golfers are embracing tailor-made sticks. Having a set of irons built to your exact specifications can save you shots on the course—and pad your wallet during the weekly money game.

It only took a few minutes, but Gary Harvey says the ramifications have lasted a long time. After going through Bridgestone's ball fitting program—twice over four years, mind you—his handicap dropped ...

The sheer amount of options in the golf ball market can be overwhelming for golfers who don’t know exactly what they need. Oftentimes, buyers are left confused when looking into the sea of different ...

Over the past several years, slowly but surely, more and more golfers have started to buy their golf equipment after getting custom fit. Instead of walking into a golf retail shop or specialty store, ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Having played golf for something like 45 years, the one glaring omission from my CV is a ball fitting. I’ve had at least a dozen club fittings and know various chunks of my TrackMan data. As for the ...

There are countless ways to help improve one’s golf game that go far beyond just practicing or playing more. Taking professional lessons from a PGA Coach is one of the best ways to start to improve ...

CLEVELAND, Ohio -- You'll be surprised by what you'll learn undergoing a proper golf ball and club fitting. I learned I'm using the wrong driver and could benefit by selecting a different ball. Not to ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Playing your next round of golf may be far off your radar right now. But when you ...

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...