Subliminal advertising really does work, The Telegraph (wrongly) concludes after reporting on a University College London experiment in which words were briefly flashed on a computer screen and ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

The following was excerpted from the book The Anatomy of Humbug. Tall and good looking, James A. Vicary showed considerable flair of publicizing himself and his business. One of his early experiments, ...

Freelance writer who enjoys overanalyzing games. If she's not gaming, she's probably tending to her drama queen of a dog. Other times, she's studying for her Master's Degree in Comparative Literature.

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

The other day, Larry Bartels posted a Monkey Cage article entitled “Here’s how a cartoon smiley face punched a big hole in democratic theory,” with the subtitle, “Fleeting exposure to ‘irrelevant ...

Jerusalem, Dec. 27, 2007 – Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable ...