"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...
When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...
Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...
Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...
Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...
"Something More" replaces "Story Matters Here" as the network gets a facelift. By Lesley Goldberg AMC Logo NEW high res - H 2013 AMC is giving itself a makeover. The cable-network home to Mad Men, ...
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