Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

This Economic Letter summarizes the papers presented at the conference “Technological Change,” held at the Federal Reserve Bank of San Francisco on November 14-15, 2002, under the joint sponsorship of ...

Artificial intelligence (AI) is arguably one of the most significant technological innovations as it reshapes the way we think about work, organizing and competitions. As AI's role in organizing and ...

Distance is a fundamental impediment to virtually all economic transactions. Naturally, higher freight costs make trading goods more expensive, and higher migration costs prevent people from moving to ...

To successfully use AI, public and private sector organisations have to “ensure the diffusion happens fast,” according to ...