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If you want customers to choose you when money is tight, you need to make your value obvious.

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...

As an entrepreneur, you can’t afford vague messaging. When your value proposition is unclear, every sales conversation becomes harder than it needs to be. A value proposition is a single, clear ...