The 'b9' logo denied due to 'likelihood of confusion' with Back9 Golf Apparel's registered mark. James has worn shoes bearing the logo in some Lakers games.
The federal agency ruled that the stylized design closely resembles an existing mark owned by a Texas-based golf apparel company.
Los Angeles Lakers guard Bronny James ' Nike 'B9' logo was denied a trademark. Industry experts explain what is next for the logo.
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