A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

It's gone viral on social media and now it's the latest global craze, the vibrant purple -- typically sweet treat -- known as ube.

Matcha had its moment, but 2026 belongs to ube. From vibrant purple lattes to cheesecakes, ice creams and desserts, this ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

In 2015, Rhea Topacio and Dennis Rogacion disrupted the European food scene with tubs of Luneta Ice Cream under their banner ...

What was once a staple of local desserts is now turning into an export earner, as Philippine ube products pulled in $3.06 ...

(Last of two parts) First part: Purple yam, global demand: Inside America’s growing ube craze The growing international ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. You've seen it everywhere — ube ...

Before we get into it, just know that ube has experienced a true explosion in popularity in the past year or so. According to ...

As the emerald reign of the clean girl latte fades into saturation, a vibrant Filipino staple is transforming the global palate and the digital landscape.

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...