In a concrete example of how uncertainty plays a factor in our decision-making, the KU researcher cited the famous "marshmallow test" devised by groundbreaking psychologist Walter Mischel.

The role of the hippocampus in decision-making is beginning to be more understood. Because of its prospective and inferential functions, we hypothesized that it might be required specifically when ...

Ask any firefighter, and they’ll tell you—no two calls are ever the same. Some are routine: a small kitchen fire that’s knocked down quickly, a motor vehicle crash with a simple door pop, or another ...

Uncertainty is crucial in sensory processing, necessitating further quantitative research on its neural representation in the sensory cortex. Here, to address this need, we used a deep learning ...

Humans possess a remarkable balance between stability and flexibility, enabling them to quickly establish new plans and adjust goals even in the face of sudden changes. However, "model-free ...

Professionals don’t experience uncertainty in decision making — as an amateur, I “knew” this. Before I worked in a medical center, I thought medicine was an exact science: Doctors were trained to ...

In today’s economic landscape, uncertainty across the supply chain is inevitable, whether due to the effects of climate change, demand and supply variability, or global unrest. To keep up, supply ...

Uncertainty seems to be everywhere right now. Uncertainty about the economy, politics, careers, weather, and wars, to name just a few. Doubt sets in anytime we face a decision with incomplete or ...

Leaders often crave certainty, but research and failures like the Challenger disaster show that embracing uncertainty and dissent can improve decision-making—or prevent costly errors. “It is wise to ...

Over time, companies that make better decisions faster consistently outperform their competition. When those decisions lead to better customer experiences, companies can improve retention, customer ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...