Playhaven has rolled out new user segmentation tools to assist mobile gaming companies with their marketing and monetization campaigns. “Most mobile game developers are not monetizing their audiences ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Peter Fodor is the founder of AppAgent, a service for small and mid-sized mobile developers who are launching a game or app but need help with marketing and user acquisition. This is the third part of ...

Claritics has launched version 2.5 of its analytics platform for mobile and social developers, complete with user segmentation tools designed to optimise user engagement and monetisation. In the ...

Osman Koç is the CEO of UserGuiding, a platform that helps teams improve user onboarding and build in-app experiences that drive adoption. Many SaaS companies and product teams build extensive, long ...

New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the ...