According to recent news articles, the “problem” of understanding how many people watch Netflix programs and who they are has nearly been solved. Regardless of your point of view on these metrics, the ...

Nielsen Catalina Solutions has developed and released two new metrics — volumetric ratings points and persons viewing data — to help give a deeper insight to TV viewing and buying habits. Volumetric ...

Add Yahoo as a preferred source to see more of our stories on Google. The latter is a query that has dogged the industry and applies to other streaming video on demand (SVOD) platforms besides Netflix ...

YouTube’s new viewer segmentation replaces the returning viewers metric YouTube is introducing new detailed categories based on long-term engagement. The update supports creators in building stronger ...

New anti-bot penalty: Twitch will cap concurrent viewers for channels caught repeatedly using viewbots, basing limits on past authentic traffic. Why it matters: Viewbotting distorts competition, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. ActiveVideo is working with cable TV provider Liberty Puerto Rico on a new way for viewers to ...