Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Google has agreed to acquire part of HTC’s extended-reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its Android XR ...

Xreal's Project Aura showcases confidence in Google's Android XR platform through smart glasses for mixed reality. Project Aura differs from Google's own AR glasses with OST lenses and Qualcomm ...