HOUSTON (KTRK) -- Two Rice University students think they've found a way to revolutionize the way you shop. Their idea sounds simple yet wild -- online fitting rooms. Eyewitness News recently received ...

Walmart on Thursday launched a virtual dressing room tool to entice more online shoppers to buy clothing. Be Your Own Model, which lets customers use their own photos to better visualize how the ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Walmart shoppers now have the option of using a beta version of fitting ...

What if consumers could virtually try on clothes and purchase them on their smartphones? Zeekit is making this a reality with new features in its virtual fitting room app. The augmented reality ...

One online plus-size women’s apparel brand believes fit technology is the key to driving customer engagement and ultimately increasing conversion and reducing returns. To Act Brand, which sells ...

Walmart has announced it’s acquiring the Israeli-based, female-founded startup Zeekit. The reason? As more people have turned to online shopping for clothing (thanks, pandemic), a pain point of that ...

Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many ...

If you’ve ever wondered whether those trendy pants will make you look chic or like you’re auditioning for a circus, Google $GOOGL’s new app might have an answer ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...