Opinions expressed by Entrepreneur contributors are their own. Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Note: For handheld communications, the standard weight for the rules is 2 pt. The size of the rule may scale in proportion to the size of the piece it appears on. Note: The arched rule may never be ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other ...