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As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Hundreds of Aussies are claiming whitening products have caused problems with their teeth after one woman online alleged "purple whitening toothpaste" caused her to need a "filling" — but according to ...

For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...

data-text="Colgate unveils its first-ever Purple Toothpaste: Colgate Optic White Purple" data-link=" unveils its first-ever Purple Toothpaste: Colgate Optic White ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering coffee stains to everyday dullness.

Noticed that your teeth were looking a little under par on your last Zoom call? Now that we're working from home, it's hard not to pick at your appearance. The best teeth whitening toothpastes will ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...