Retail window displays are one form of visual merchandising small business owners use to attract customers to their stores and products. An effective window display grabs the attention of passers-by ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Many consumers believe they are purchasing products when they shop, but in fact they are often purchasing the experience of shopping. The way products are displayed and promoted can have a major ...

Sometimes, the best way to make a name for yourself, and/or your business, is to go for the gusto, even if that means that gusto is pro bono. In the case of Dot + Line, a woman-owned Buffalo-based ...

December 27, 2022 at 8:00 AM EST By Alicia Esposito The winners were revealed and celebrated at the 2022 PAVE Gala earlier in December in New York City, and now we’re spotlighting their craftsmanship ...

An eye-catching small business on Corning's Market Street is in the spotlight. Laurabelle’s Bakery recently won second-place in the distinguished Retail Council of New York’s Window Display Contest.

In the final feature of her visual merchandising series, HD Visual Services talks about refreshing your store for the year ...

Marcus Cerda has an eye for window displays. Most people see it at Julian Gold, the luxe ladies fashion boutique that first opened 80 years ago in San Antonio. There, and at the handful of other ...