How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

This third entry in an occasional series from Roy Peter Clark, who witnessed the Poynter Institute’s founding, explores its history in honor of its 50th anniversary. It would be hard to estimate how ...

Descriptive writing is a powerful tool that adds life and depth to your writing. Effective descriptions breathe life into your ideas and put the reader in the scene where those ideas live. If I want ...

Of all the pearls of wisdom I’ve picked up over the years, among the most valuable consists of just three words: intuition is bias. The Romantic poets may have believed that intuition offers special ...

Image A is much more detailed and visually descriptive. Descriptive writing, like these images, transforms an ordinary piece of writing into writing with high definition and detail. This allows the ...