YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

It may only take a few seconds for the "skip ad" button to appear on a YouTube video, but sometimes that wait feels like an eternity. Unfortunately, some users have been forced to wait far longer, ...

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...