Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Neo-hedonism, personal wellbeing, and emerging technology will shape consumer spending in 2024, Diageo says. The beverage company analyzed consumer-behavior trends in a new report. People are ...

Operators that adapt to these shifts will be best positioned for long-term success. Additionally, the surge of mocktails is shaping the landscape, offering sophisticated nonalcoholic options for ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

From increasing doubts about information security to concerns about transparency, reliability, and sustainability, in 2025, consumer expectations are higher than ever. Such trends in consumer behavior ...

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Wedbush’s travel data for the quarter ending in September has shown that near-term lodging trends are more negative compared to current estimates, weighed down by contracting international demand and ...

As red light therapy continues to integrate into everyday wellness routines, Black Friday 2025 provided insight into evolving ...