Lay's has launched some pretty wacky snack flavors in the past but its newest chip will be very familiar to those who love classic comfort foods. For many, it doesn't get much better than enjoying a ...

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Over the years Lay’s has launched dozens of ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay’s chips will have a new look the next time you're looking for a snack. The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging. The changes ...

Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions League (UWCL) with a star-studded pub crawl in an effort to boost fan engagement — bars ...

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...

Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble potato that started it all. The new visual identity, created by PepsiCo’s ...

Lay’s potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay’s its first new look in 12 years. Unlike previous redesigns, Lay’s isn’t undergoing a ...