You’ve heard a lot about Augmented Reality recently, but what is it–and why exactly should you care about the technology? We spoke with Maarten Lens-FitzGerald, one of the founders of Layar, an ...

Imagine if you could browse the web through your eye vision: A review of a restaurant when you stare at its sign, or the times that a bus will arrive while standing at a stop. That's the idea behind ...

Some consolidation — or augmentation, if you will — in the world of augmented reality. Blippar — an image recognition platform used in digital advertising — has acquired Layar, an augmented reality ...

Layar is one mobile application that has definitely managed to get quite some tongues rolling and keyboards rattling this past week, including at the Mobile 2.0 Europe conference in Spain where I just ...

Layar Reality Browser promises an awful lot for an iPhone app. Layar B.V., the developer, refers to Layar as an “Augmented Reality Browser,” which for Layar, means using your iPhone’s GPS and Web ...

Layar, the augmented reality browser, is stepping up its efforts to bring sci-fi-like AR to the world: It’s just introduced in-app shopping. Yes, that’s the world’s first augmented reality store, and ...

"As pioneers in the augmented reality space, we were extremely curious when Google first announced Google Glass. We immediately acquired multiple pairs through the Glass Explorer program and have been ...

Augmented reality company Layar is celebrating its first anniversary in June with a plan to make the fledgling medium easier to use and part of everybody’s life in the years to come. An update to the ...

Two of the cofounders of augmented reality startup Layar want to buy the company back from its current owner, Blippar. Business Insider understands that cofounders Maarten Lens-Fitzgerald and Raimo ...

Layar, as it's called, runs on Android and aggregates the data from the cellphone's compass and GPS coordinates to understand where you're standing and what you're looking at. A "radar view" then ...