Catalogs and publications typically are linked operationally and managerially, at least to some degree, within major printing organizations. This is reflected in the high degree of crossover among the ...

Not long ago, Christmas catalogs didn’t appear in our mailboxes until around Thanksgiving, usually just after. Now the catalog deluge starts closer to Labor Day, 2 ½ months earlier, roughly coinciding ...

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

The University library system switched up its catalog and printing services, toning up its offerings for the new academic year. The new catalog, which went live August 20, displays the availability of ...

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...