Even in a universe of beauty where ingredients can sound like a science experiment, these clean makeup brands are like a ...

As demand for clean beauty brands continues to rise, more consumers are also seeking out the top eco-friendly makeup brands that align with their values—without compromising on performance or ...

Credo Beauty is often referred to as the Sephora of clean beauty—and for good reason. This online and in-store retailer is a go-to destination for non-toxic, high-performance skincare and makeup. From ...

Plastic-free, clean beauty just got sexy. On Wednesday, Aora, a Mexico-born makeup brand founded by L’Oréal veteran Nour Tayara, is entering the United States with its bold plastic-free packaging and ...

When Laney Crowell left her communications job at cosmetics behemoth Estée Lauder in 2016, she didn’t have a clear roadmap to creating Saie — her clean beauty brand that now sells $100 million ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...