If your company is considering using AI, take note of these three evidence-based recommendations from recent research on AI-advertising aversion and how to reduce it.

As creative becomes one of the most important drivers of media performance, advertisers are under growing pressure to deliver more relevant, personalized, and effective ad experiences across ...

Innovid's latest serves as the “brain” behind a company's orchestration layer. Optimum says it reduces manual work and cuts ...

A recent article by Andrew Lang about the potential threat to filmmakers from AI caught director Andy Lambert's attention.

Artificial intelligence is sparking a revolution among creatives, empowering professionals to achieve new firsts, and giving ...

"We thought building a cardboard airline in a treehouse sounded more honest." The post Local Brand Realizes Customers Hate ...

The use of AI in the creative industry is becoming less a fight over AI taking over creative roles and more over wrangling AI ...

Meta Ads AI leverages generative AI, machine learning, and data insights to help advertisers improve campaign performance while reducing manual setup. Built into the Advantage+ Ads manager, this ...

“In New York, we are setting the rules of the road instead of letting AI run the show." ...

Michigan law requires campaigns to clearly display disclaimers indicating the use of artificial intelligence in ads leading ...

Major PC maker Lenovo is debuting a new AI-powered global campaign tied to the World Cup, which begins June 11. The campaign ...