Asia is emerging as the world's leading cultural compass as the region now increasingly shapes what consumers value, according to TBWA's inaugural Eastfluence\Backslash 2025 report. The report argues ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Matt Kaness, CEO of GoodwillFinds, with Accenture Song's Ndidi Oteh at Shoptalk 2025. (Photo: Retail TouchPoints) “If your brand went away tomorrow, would anybody care?” It’s a scarily relevant ...

... today we are also seeing a surge in the importance of a personal brand at all levels of the corporate hierarchy. What do Martha Stewart, Steve Jobs, Oprah Winfrey ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

How to Define Your Personal Brand: Tips for Clarity Defining a personal brand can be both challenging and rewarding, and it’s more important than ever. We asked industry experts to share one piece of ...

WASHINGTON, DC - MAY 14: Ben Cohen, co-founder of Ben and Jerry's, is detained by U.S. Capitol Police for disrupting proceedings during a hearing with U.S. Secretary of Health and Human Services ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Barnstorming GLP-1 drugs have sent Eli Lilly and Novo Nordisk rocketing up the list of the most valuable pharma brands. The leading weight-loss players were the two big winners in the latest report by ...

Today's cricketing scenario has evolved into a commercial giant where Indian cricketers according to brand value in 2025 are not only sporting icons—goldmines of marketing. They are artists who test ...