GreenBanana SEO published a practical explainer that compares schema markup to a ski resort trail map, framing structured data as the navigation layer AI systems rely on to understand a website with ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands continue optimizing for Google's algorithms, 44% of consumers in a McKinsey ...

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Local search is changing fast. Accurate business listings alone do not guarantee visibility or customer attention. AI-powered ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

Cambridge-based CuspAI, an artificial intelligence company developing a platform to revolutionize how the world discovers and develops new materials, said today it raised $100 million in a Series A ...

Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, Perplexity ...