Global tobacco company BAT Rothmans introduced the glo Hyper X2, a new heat-not-burn (hnb) device, to compete against KT&G's lil and Philip Morris' IQOS products, the company said Tuesday. It has been ...

BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...

BAT Rothmans unveiled its heat-not-burn cigarette, glo HYPER Pro, on Tuesday. Devices like glo are known as heat-not-burn cigarettes because they heat tobacco leaves to a level at which nicotine can ...

BAT Rothmans' flagship heated tobacco brand "glo" announced Tuesday the launch of its new premium device, Hyper pro, with pre-orders available on Coupang. The brand-new model features a new EasyView ...

BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product. BAT, a tobacco brand, launched its ...

British American Tobacco’s South Korean branch announced Tuesday that the company will launch a new tobacco heating product, Glo Hyper X2, this month, in a bid to increase its share in the South ...

BAT Rothmans (hereafter BAT)'s heated tobacco product "glo" has secured 10 million users in 33 countries. Lee Ju-seok, BAT's principal design lead who spearheaded the design of the flagship model ...

ROME, April 18 (Reuters) - British American Tobacco (BATS.L), opens new tab and Amazon (AMZN.O), opens new tab are under investigation in Italy over what regulators say is potentially misleading ...