We're kicking off our awards series with a blog on AI in B2B Marketing. We're highlighting campaigns from Nyala Marketing and ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...

Brkthru, a fast-growing media and marketing services company known for its performance-driven and customer-focused approach, today announced the acquisition of Gigawatt, a Milwaukee, Wisconsin-based ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

The marketing funnel is one of the most enduring ideas in modern marketing. It’s also one of the most outdated. For decades, marketers have built strategies, budgets and reporting around the same ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

MIAMI--(BUSINESS WIRE)--Snappy Kraken, the martech innovator serving financial advisors, today announced the introduction of its Nitrogen Lead Generation Campaign live from the trade show floor at ...

Independent agency ranks No. 2 in client satisfaction among integrated marketing agencies and is one of only nine agencies included in both integrated marketing and media rankings ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...